People-first change management for AI.

Make your AI tools
worth what you pay.

Companies buy AI tools like Copilot or ChatGPT. Then most people keep working the way they did before. I find out why, and help leaders and teams change it, so the tools pay off.

Dr. Xenia Wade
30,000+ users

Change management for Windows and Microsoft 365 rollouts.

6.5 years

At Accenture leading digital transformation.

PhD

On why knowledge doesn't spread the way organizations expect.

The rollout says yes.
Your people say no.

  • People try AI once, then go back to the old process.
  • They don't trust the output enough to use it for real work.
  • They don't have the time, permission or support to change how they work.

That's where adoption gets stuck. I call it Checkbox Adoption.

Checkbox Adoption whitepaper cover

Why AI adoption gets stuck

The reasons are usually human: fear of looking incompetent, no time to learn, managers who don't back it, or nobody saying it's okay to try. These are organizational conditions, and they can change.

I interviewed 14 leaders about why AI rollouts stall.

Read the whitepaper →

How we work

01

Diagnose

AI Adoption Pulse Check

Find out why AI use isn't changing how work gets done. Start with a 4-week anonymous Pulse Check, or go deeper with interviews and department-level findings.

02

Change

Leadership Workshop

A half-day, online or on-site. Your leaders learn to make AI part of how their teams work.

03

Embed

Ongoing Advisory

Support shaped around what you need, from a sparring partner to hands-on help.

Also available: Keynotes & Talks, in English or German.

See all services →

Dr. Xenia Wade

Why me?

I’ve spent more than a decade working on how people learn in organizations and organizational change. First as a researcher, then leading large-scale digital transformations at Accenture.

I’ve worked with rollouts reaching 30,000+ users and rollouts across 800+ banking institutions.

My PhD research focused on organizational knowledge transfer.

Now I focus on the part of AI transformation that often gets treated as an afterthought: whether people actually change how they work.

Featured inCNBC Make ItBusiness InsiderYahoo FinanceSheKnows

Trusted by people doing the work

Wir haben im LEX-Netzwerk der Deutschen Telekom u.a. auch regelmäßig Vorträge zu KI. Xenia hat sich darauf fokussiert, wie Mitarbeitende KI selbstbewusst nutzen können. Sie hat klar und fundiert gesprochen, ohne Buzzwords, und konkrete Tipps gegeben, die viele Teilnehmende nach eigener Aussage noch am selben Nachmittag umsetzen wollten.

Shakil AwanShakil AwanDeutsche Telekom

Ihre klare und strukturierte Art, wie sie Aufgaben angeht und dabei stets den Überblick behält, hat mich sehr beeindruckt. Jede Organisation gewinnt mit Xenia eine kompetente, engagierte und inspirierende Kollegin.

Previous clientFinancial services

Both testimonials are in the original German. English translations available on request.

Tell me where
AI use is stuck.

30 minutes, no pitch deck. We look at what’s happening, and you leave with a clear next step.

Book a 30-minute call
From our blog

Latest news